If you’ve ever purchased cannabis in Massachusetts or Rhode Island, you may have heard about terpenes. They’re the talk of the town in the industry, especially as more people tune into how terpenes shape the cannabis experience.
Despite years of hype around THC levels, we now know that many more factors play a role in how cannabis feels. Terpenes are a good example of this. You can think of it like wine. You probably wouldn’t go up to a wine bar and ask for the strongest wine available, instead, you’d ask about the flavors, grape varieties, region of origin, and more. The way we talk about cannabis and terpenes is headed in this direction, too.
We believe that premium cannabis means more intentional and expressive options. Our New England dispensary menus reflect this–with curated product selections that give you access to what matches your preferences. Terpenes play a huge role in the experience and are one of the biggest reasons two products with similar potency levels can feel so vastly different.
Here’s a basic guide to understanding cannabis terpenes:
What Are Terpenes?
Terpenes are aromatic compounds found in many plants, from basil and hops to cannabis, lavender, and many other botanicals. They can be described as the personality of the plant, with some producing strong citrusy smells while others produce earthy or sweet aromas.
Researchers estimate upwards of 20,000 different, unique terpene structures in nature. Next time you catch a whiff of citrus, pine, lavender, or any herbs or spices, know that terpenes are the driving force behind these unique aromas.
In cannabis, terpenes influence flavor, smell, and overall effects. Different terpene profiles result in different overall experiences.
You can compare it to a crisp fall chardonnay–fruit forward with apples and pears. On the other hand, a dry winter malbec has more chocolate and spice notes. Terpenes provide similar “flavor notes” that impact the experience.
The Science Behind Terpenes
We don’t ever want our Aura dispensaries customers to leave with something they don’t understand. It’s why we encourage our customers to learn about terpenes for a more premium cannabis experience.
Terpenes interact with the body’s endocannabinoid system, (ECS), a series of biological processes that regulate most bodily functions. From sleep and appetite to mood regulation and hunger signals, the endocannabinoid system is a major driving force.
When terpenes interact with receptors in the ECS, they “plug in” to different functions by influencing neurotransmitters, receptor activity, and sensory perception. As we’ve previously discussed, cannabinoids like CBD and THC also interact with the ECS. Terpenes work in tandem with cannabinoids to produce a phenomenon known as the “entourage effect.” Put simply, the entourage effect means the compounds all work synergistically to boost their effects.
In addition to their unique tastes and smells, terpenes can play a role in enhanced relaxation, focus, energy, and mood.
Why Terpenes Are Critical to Premium Cannabis
When it comes down to it, terpenes are one of the major differentiators between average and premium cannabis. Premium cannabis is selectively grown with genetics that support strong terpene profiles. These plants are harvested at peak ripeness to preserve the aromatic terpenes. They’re also carefully cultivated with environmental controls that preserve terpene content, like light, temperature, and humidity.
At both our Massachusetts and Rhode Island dispensary locations, we believe premium cannabis means repeatable, elevated experiences. Terpenes can make cannabis a true ritual while improving the flavor for an overall more enjoyable, satisfying experience/ Terpene transparency indicates a premium brand, as high-end producers make sure to test and label the terpene profiles for discerning customers who want to make informed choices.
By understanding terpene profiles, you can prevent negative experiences with cannabis, build your confidence using the plant, and find better-matched products for your lifestyle and needs.
Common Cannabis Terpenes
Given the thousands of different terpenes found in nature, memorizing all of the compounds is not an option. Even if you were to only focus on the most common terpenes, you’d still be in a sea of information. It’s why our Rhode Island and Massachusetts cannabis dispensary locations focus on the effects rather than the scientific names.
Here’s a breakdown of the common terpenes you’ll see at our recreational cannabis dispensary.
- Myrcene – An earthy, musky compound, myrcene is the most common terpene found in cannabis. It provides a calming, sedative effect.
- Limonene – As the name suggests, limonene is a citrusy, bright terpene that provides an uplifting, mood-boosting effect.
- Pinene – Commonly found in pine needles, rosemary, and basil, this terpene is known for creating alert, clear-headed effects.
- Linalool – A floral, relaxing terpene, linalool is often associated with indica strains and is found in large amounts in lavender.
- Caryophyllene – A spicy terpene found in black pepper, caryophyllene is a grounding, anti-inflammatory compound.
- Terpinolene – An herbal, energizing compound, terpinolene is commonly found in lilac, sage, and rosemary. It’s most associated with sativa strains.
That’s a lot of information to take in. If you ever need help, just speak to one of our knowledgeable budtenders at our MA or RI dispensaries.
How to Shop by Terpenes
The nose knows. Use it first to guide you along the way. Many cannabis connoisseurs claim to know the quality of flower based on smell alone, and they’re not wrong. A strong-smelling, aromatic strain is usually indicative of a rich terpene profile. Plus, smell is directly linked to the limbic system, impacting emotions and memory. Aroma does more than influence the strain’s chemical makeup–it also impacts your expectations, perceptions, and emotional responses. If a strain smells good to you, that’s a good sign. Your body is prepared to enjoy the experience.
When shopping for cannabis, use terpene profiles to guide your way. Choose based on how you want to feel, not just how strong the scent is. Using our recreational cannabis dispensary online menu, you can search based on effects. You don’t have to memorize the full terpene profiles, just look at our menu to see what to expect.
If you want to relax, our online menu will point you toward earthy, floral profiles. If you want energy, the menu will guide you toward more herbal, citrusy options. For a balanced experience, you’ll be guided towards products with mixed, complex terpene blends.
Terpenes are always important, but they especially matter when buying flower and live resin or rosin. To preserve the terpene profiles, be sure to keep all your products sealed and stored well once you bring them home from the dispensary.
Aura Dispensary Top Terpene Picks
Wondering what our Rhode Island and Massachusetts dispensary staff recommends? Here are some of our top picks:
- Deep Green Guava Jelly: Made up of herbal myrcene, citrusy limonene, and peppery caryophyllene, this strain is great for anxiety and stress relief.
- Hanks Herbs Cherry Tarts: With caryophyllene and linalool leading the way, this product is great for creativity and focus.
- Vibez Georgia Pie Pre-Rolls: Composed mainly of limonene and humulene, these pre-rolls are perfect for date night or a classic evening unwind.
Experience Premium Cannabis at Aura
Premium cannabis is all about how you feel while consuming. Understanding terpenes gives you the power to choose experiences that match your mood, your preferences, and your lifestyle.
At Aura, we make it easy to explore premium cannabis in both Massachusetts and Rhode Island, with knowledgeable staff and a Bud Bar experience where you can see and smell flower before you choose.
Shop in MA (recreational) or RI (medical + recreational) and discover what premium cannabis is really supposed to feel like. Browse our online menu or visit us in-store at any of our dispensary locations.
